About GreenPulse

Autonomous scouting that empowers head greenkeepers with data.

GreenPulse robot on golf course

Our Mission

GreenPulse does the scouting for you - more thoroughly than any team could. Head greenkeepers arrive at their morning meeting with complete visibility into every green, ready to give their team clear, targeted tasks.

We're building autonomous robots that scan your greens nightly, AI that spots subtle stress patterns before they're visible, and insights delivered before 6am.

Our vision: free greenkeepers from hours of manual scouting so they can focus on what matters - leading their team and caring for turf.

The Problem We're Solving

Golf course greens face serious challenges that traditional methods can't address.

High Maintenance Costs

Golf course maintenance represents a significant annual investment. Rebuilding a single damaged green can cost tens of thousands of euros.

Chemical Bans Coming

Pesticides and herbicides are being rapidly phased out by environmental regulation under the Green Deal. Greenkeepers are losing their primary tools for fighting disease and weeds.

Satellite Limitations

Golf course greens cannot be effectively monitored using satellite imagery due to resolution limits and low visit-rates. Ground-based sensing allows sub-mm resolution, daily repetition, and fully controlled light spectrum.

Golf course green

Aardvark Sensing

GreenPulse is developed by Aardvark Sensing BV, a technology startup based in Noordwijk, the Netherlands. We are proud alumni of the European Space Agency Business Incubation Centre (ESA BIC Noordwijk), where we leveraged space technology expertise for terrestrial applications.

Our focus is automating high-resolution ground-based sensing using AI methods for vegetation and soil analysis. Golf course greens are our initial market, with plans to expand to sports fields, turf growers, and broader agricultural applications.

2023
Incorporated
ESA BIC
Alumni
2025
Pilot Launch
ESA BIC Noordwijk
Aardvark robot technology

Leadership

Experienced technology leadership driving innovation in precision agriculture.

Martin Haselhoff

Martin Haselhoff

Founder & CCO

Experienced business manager and innovator in the TMT sector. Track record building high-impact consumer products at Philips and KPN, with expertise in strategy, partnerships, and bridging tech startups with corporate innovation.

Ilan Lewin

Ilan Lewin

Founder & CTO

Three-time founder with 25 years of experience in diverse technology and leadership roles, specializing in the execution of large-scale distributed sensing systems.

Our Technology Edge

Purpose-built solutions for a problem that needs solving.

Proprietary Sensor Design

Multispectral sensing at a fraction of the cost of commercial alternatives. Active illumination for night operation, completely independent of ambient light.

AI Models & Raw Data

10GB per green, every night - unprecedented data density for training disease detection models. Proprietary AI pipelines for anomaly detection.

Detection-Treatment Loop

Closed-loop process from detection to UV-C treatment without chemicals. Future capability to eliminate fungus spots automatically.

Full Stack Control

Robotics, sensing, AI, and cloud infrastructure - all developed in-house. Complete control of the entire value chain.

Cost-Effective Hardware

100% 3D-printed robots with scalable production. Short lead times, resilient supply chain, and competitive unit economics.

Zero Maintenance

Designed for autonomous operation with no consumables. Over-the-air updates through CI/CD pipeline. Field-replaceable components.

Societal Impact

GreenPulse is changing how we treat turf disease by providing early detection and eventually removing altogether the need for chemical use through focused preventive treatment and UV-C irradiation.

30%
Chemical reduction
0
Harmful residues
100%
Sustainable approach

We plan to expand this chemical-free approach to turf cultivation and cash crops in the following years.